HAYAT Russia, part of the global HAYAT company, has launched a new automated line for the production of toilet paper and paper towels at its plant in Kaluga Region. The volume of investments in the project amounted to 700 million rubles. The expansion of the enterprise allowed the company to increase the capacity of the conversion production by 30%, as well as create 40 additional jobs.

The second HAYAT Russia plant with a capacity of 70 thousand tons per year was opened in Kaluga region in December 2021, which allowed the company to become the largest manufacturer of paper and hygiene products in Russia. Since then, projects for the phased expansion of production have been repeatedly implemented at the enterprise. The basis for the current capacity increase was laid at the site of the XXVI St. Petersburg International Economic Forum (SPIEF), where a memorandum of intent was signed between HYATT Russia and the government of Kaluga Region. The launch of the new line took place in the first quarter of 2024. Taking into account this project, the total investment volume of HYATT Russia in Kaluga region reached 16.9 billion rubles, which makes the company one of the largest investors in the Kaluga SEZ and the region as a whole.

The Governor of Kaluga Region Vladislav Shapsha stressed: "The capacity expansion of the Kaluga KHAYAT plant is the implementation of our agreements reached at SPIEF 2023. The dynamics of the project development, a well-thought-out strategy, and the use of advanced technological and environmental solutions allowed the company to almost completely replace imported analogues in a relatively short period of time and become Russia's largest manufacturer of paper and hygiene products. We appreciate that companies such as HAYAT operate in our region, so we will continue to create all conditions for the plans for the plant development at the Borovskaya SEZ site to be consistently implemented."

The new production line allows the production of paper and hygiene products (toilet paper, paper towels) under three key brands of HYATT Russia: Papia, Familia and Focus. All products are made from 100% natural cellulose purchased from Russian suppliers. The use of modern equipment and innovative technologies, many of which were developed in HAYAT's own Research and Development Center in Turkey, ensures high quality and softness of all manufactured products.

In particular, the new line is equipped with Thermo PowerTech technology. This is the first system in the world that uses electromagnetic induction heating for embossing. This makes the paper 30% [1]softer, fluffier and more durable. In addition, the introduction of the Thermo Power Tech innovation reduces pulp consumption and energy consumption.


Metin Mete, General Director of HAYAT Russia, noted: "The launch of a new production line at a plant in Kaluga Region is an important element of the HYATT Russia investment program. This project strengthens the company's leading position in the categories of toilet paper and paper towels in Russia, but more importantly, now we can even more quickly and fully meet the needs of Russians in high-quality paper and hygiene products. Now our Kaluga enterprise produces significant volumes of products, but we are not going to stop there — our company sees great prospects for development in the Russian market."

The line fully complies with the principles of sustainable production. The company has implemented a set of measures aimed at the efficient use of natural resources, waste management and reducing environmental impact. In addition to introducing advanced developments in the field of environmental safety, the company also regularly conducts training events that increase the environmental awareness of employees and suppliers.


Fore reference:

Hayat, a Turkish-based company, has been operating in the FMCG segment since 1987. The company specializes in the production of cleaning substances and detergents under the Bingo, Gleen, Test, Has trademarks, Papia, Familia, Focus, Teno, Nelex sanitary paper products, Molped hygiene products for women, Molfix and Bebem Natural hygiene products for children, Joly, Evony and Goodcare personal health protection products, and Sholk pet care products. The number of employees worldwide is more than 10,000 people.

The company has 21 factories in 8 countries, including Turkey, Russia, Egypt, Iran, Algeria, Nigeria, Pakistan and Vietnam; operates with trading and distribution companies in Morocco, Bulgaria, Kenya, Thailand and Malaysia. Hayat continues to strengthen its position in all regions of its presence and deliver its brands to millions of homes around the world, exporting products to more than 100 countries on 5 continents.

Hayat is the largest producer of paper products in the Middle East, Eastern Europe and Africa. The company is the fourth largest manufacturer in the world in the segment of children's disposable diapers.

HAYAT RUSSIA is a group of companies of HAYAT KIMYA LLC, HAYAT CONSUMER GOODS LLC and HAYAT MARKETING LLC, which represent the global Hayat company in the Russian Federation.

HAYAT KIMYA LLC received the status of the Alabuga SEZ resident in Tatarstan on November 25, 2011. In the same year, HYATT MARKETING LLC was established, which is the exclusive distributor of all finished products produced by the Russian factories HYATT KIMYA and HYATT CONSUMER GOODS.

The HAYAT KIMYA plant in Yelabuga with a production capacity of 140 thousand tons per year was put into operation on February 9, 2015. The HYATT CONSUMER GOODS plant in Kaluga with a production capacity of 70 thousand tons per year was commissioned in December 2021.

Both plants of the HAYAT Group of Companies in Russia produce sanitary and hygienic products (toilet paper, napkins, paper towels) made of 100% cellulose under Papia, Familia and Focus brands. Feminine hygiene products, household chemicals and personal health protection products under such brands as Molped, Bingo, Molfix and Evony are also presented in Russia. Currently, HAYAT employs more than 1,500 people in Russia.





[1] Up to 30% softer, fluffier and durable compared to the toilet paper of the economical segment of the HAYAT company, produced using Thermo Power Tech technology.


Investment digest

Printed products